WOOM exists for the woman, for the mother.
With this in mind, we have developed two clear intersecting goals:
1. Increase positive birth outcomes
2. Decrease natal depression
We are dedicated to playing a vital role in redeveloping the way western society views our roles as Mothers. WOOM is passionate about inciting change within our current health and care models to ensure respect and informed consent is always given and current practices evolve to ensure we are supporting postpartum mother's emotionally, physically, mentally and spiritually.
WOOM is a place for connection, education and inspiration, a supportive community and a store with a beautiful and necessary offering curated with ONLY the mother in mind.
We are currently in a time where a staggering 1 in 5 women experience PND. We are seeing increasingly worrying birth statistics and are still firmly attached to the idea that a 'healthy baby' is all that matters and thereby dismissing the needs of the mother.
WOOM believes that as women, it is time to take control of our experience, harness our health and rewrite the narrative around the role of the Mother.
By creating this platform we know we can empower and encourage women to reclaim their rites of passage and prioritise their wellness without guilt, knowing that it is deserved and the wellbeing of children and families depends on the wellbeing of the mother.
You deserve this.